![]() ![]() But with Niantic also increasingly focused on AR glasses, it could offer a sign about what kind of experiences that might involve. In a statement, Niantic’s Megan Hughes said that “games always help us push the boundaries of technology and allow us to incubate some of our most audacious thinking, but we see incredible opportunity in multiple categories, including payments.” It’s not a totally new turn for the studio - Ingress featured advertising partnerships with Duane Reade and JambaJuice, among other companies. He also didn’t disclose precisely what parts of the game Niantic developed. However, he said that there was no official roadmap for anything like adding financial features to any existing Niantic game. Reeves suggested that Niantic might look at Fold AR features - including the play-to-earn system - for inspiration. The NFT-based play-to-earn game Axie Infinity has spawned a complicated economy over the past few years, although that seems far less likely here. More broadly, Fold AR is part of a trend called “play to earn” that gives players cryptocurrency rewards instead of purely in-game currency. It’s also reminiscent of the financial gamification found in non-crypto investing app Robinhood. ![]() The game is filled with cryptocurrency and meme stock in-jokes, featuring mechanics with names like “Diamond Hands.” But it’s supposed to appeal to both cryptocurrency newcomers and existing fans - “This is a wonderful experience to share with people,” says Reeves. Reeves says the goal is partly to make a virtual currency feel real by creating an AR setting for it. The app is supposed to make Bitcoin feel more tangible ![]()
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